7 Google Ads mistakes that quietly waste your budget
Google Ads can be the fastest way to win customers, or the fastest way to lose money. These are the most common mistakes in small business accounts, and how to fix them.
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Thinking out loud.
Practical, jargon-free notes on websites, search, advertising, automation, brand and communications.
Why your business is playing possum on Google
You’re open, you’re good at what you do, and yet on Google you might as well be invisible. Here’s why local businesses go unseen, and how to fix it.
Read articleWhy WordPress? Why anything else?
WordPress, Shopify, Squarespace, Webflow or hand-built: the platform you choose shapes your website’s speed, cost and flexibility for years. Here’s how to decide.
Read articleWhy permission-based email marketing is more effective
Buying lists and blasting strangers feels like a shortcut. It is actually the long way round. Here is why consent is the most profitable thing in your marketing.
Read articleMarketing automation: 5 good reasons to use it
Automation is not about sending more messages. It is about sending the right one at the right moment — without anyone having to remember to.
Read article5 tips for better SEO
Search has changed enormously, but the businesses that win on Google still get a handful of fundamentals right. Start here.
Read articleAre you mobile enough?
Most of your customers meet you on a phone first. If your site merely “works” on mobile, you are leaving enquiries on the table.
Read articleWhy good copy matters more than ever
In a world drowning in generated text, clear, specific, human writing has become a genuine competitive advantage.
Read articleThings to consider for ecommerce website design
An online store is not a brochure with a cart bolted on. These are the decisions that separate shops that sell from shops that sit.
Read article4 tips for developing a lasting brand identity
Trends fade quickly. Brands that last are built on a few timeless principles — and a lot of discipline.
Read articleWhy you need a marketing strategy
Tactics without strategy is just noise. A simple one-page plan will do more for your business than another round of random posts and boosted ads.
Read articleCommunications in a crisis: be a PR boy scout
The scout motto is “be prepared”. In a reputational crisis, the preparation you did months ago is what decides how the next 48 hours go.
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