Communications in a crisis: be a PR boy scout
The scout motto is “be prepared”. In a reputational crisis, the preparation you did months ago is what decides how the next 48 hours go.
Read article08 — Public Relations & Communications
Get talked about for the right reasons.
Credibility is hard to buy and easy to lose. We help businesses tell their story to media, partners and customers — and protect their reputation when things do not go to plan. Done well, PR also earns the authoritative links that lift your search rankings.
What’s included
The detail.
Media relations
Story angles, press releases and relationships with the right journalists.
Digital PR
Newsworthy content that earns coverage and high-quality backlinks.
Corporate communications
Announcements, stakeholder updates and internal messaging.
Crisis communications
Preparation, holding statements and calm counsel under pressure.
Events & sponsorship
Launches, activations and partnerships that create talkability.
Thought leadership
Positioning founders and leaders as credible voices in their field.
Process
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01
Understand
What is genuinely interesting about your business, and to whom.
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02
Shape
Key messages and story angles that stand up to scrutiny.
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03
Pitch
Targeted outreach to the media and partners who matter.
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04
Amplify
Coverage reused across web, social, email and search.
Questions
Fair questions.
Can you guarantee coverage?
No one ethically can. We can guarantee strong angles, professional outreach and honest feedback on what is newsworthy.
Do you help in a crisis?
Yes. Ideally before one — a simple plan made in calm times is worth its weight in gold.
How does PR help SEO?
Coverage on reputable sites earns links, which are one of Google's strongest ranking signals.
Further reading